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Getting caught under a survey avalanche

The goal of a real survey is to learn more about what companies and their decision-makers are thinking and planning. Unfortunately, many studies are thinly disguised marketing tools designed to drive customer awareness and interest -- and produce a demand for a company's products or services.

January 7, 2014 by

A conversation with VKernel's Brian Semple

Brian Semple, VKernel's Chief Marketing Officer, and I had a dynamic conversation the other day concerning the topics of performance monitoring, capacity planning, reporting and how tools of that nature make it possible for an organization to deploy only the systems and other resources necessary to support their tasks and not over provision.VKernel's approach is making useful, but light weight, tools available for download at no cost so companies can try them out.

July 26, 2011 by

Variable Data Gets the Nod from Catalogers

Clearly, it's ROI. Hence, not only does this say a lot about the growing influence of variable data printed marketing materials, it suggests to me that VDP is about to bloom outwards in other key areas that have been hesitant to adopt. That includes marketing collateral for sure, but I'm also watching for tailored informational material like newsletters, conference schedules, educational curricula, possibly even municipal or county notices targeted to specific residences.

January 24, 2011

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