With Connect, LivingSocial is adding tools such as tailored social media communications, personalized deal offers and email messages into its Merchant Center marketing platform.
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Stackify's CEO and VP of Marketing discuss what monitoring/management tools developers/operators need. In short, simplicity and the ability to dive deep into the software stack when needed.
Umesh Kukreja, Riverbed's Director of Product Marketing, discusses what network virtualization techniques and tools are needed in today's environment.
Adobe launches core services for profiles, digital asset management, analytics and planning tools for offline and online marketing as well as support for Apple's iBeacon for proximity marketing.
An enterprise licensing agreement over 3-years means that Adobe's Creative Cloud and other tools will manage docs and forms as well as marketing material for the U.S. Army and Air Force.
The goal of a real survey is to learn more about what companies and their decision-makers are thinking and planning. Unfortunately, many studies are thinly disguised marketing tools designed to drive customer awareness and interest -- and produce a demand for a company's products or services.
CEO Mike Koehler said that the company is continuing to invest in big data analytics and integrated marketing tools, but projected flat revenue for 2013 relative to 2012
VerticalResponse touts connections to Microsoft Dynamics, NetSuite, and other cloud CRM applications, while BatchBook creates integration with HootSuite.
Swipely adds measurement and analytics capabilities to local merchant loyalty toolkit, while Constant Contact updates content creation services.
Many small businesses are investing in mobile search and local marketing campaigns. Make sure the tool or service your company chooses is backed by thorough analytics.
The enterprise space is getting more comfortable with social networking tools for internal communication and collaboration, according to the software-as-a-service provider's Marketing Cloud product director Derek Laney.
Digital marketing isn't just about mobile advertising or rolling out an app. It's about rethinking marketing from the ground-up.
Small businesses find most new customers through word of mouth. Here are some new or updated services for amplifying those voices and offering targeted deals.
Facebook is expanding its marketing program with a new online hub for building enterprise tools and apps.
Microsoft veteran Robert Wahbe is leaving his post as head of Server and Tools Marketing next month.
Salesforce.com has rolled out new Radian6 tools aimed at flustered chief marketing officers looking to navigate social networking.
Salesforce.com rolled out new Radian6 tools aimed at flustered chief marketing officers looking to navigate social networking.
Even though just a handful of smartphone users are scanning QR codes, marketers are confident that they will continue to gain ground as mobile marketing tools.
Brian Semple, VKernel's Chief Marketing Officer, and I had a dynamic conversation the other day concerning the topics of performance monitoring, capacity planning, reporting and how tools of that nature make it possible for an organization to deploy only the systems and other resources necessary to support their tasks and not over provision.VKernel's approach is making useful, but light weight, tools available for download at no cost so companies can try them out.
Clearly, it's ROI. Hence, not only does this say a lot about the growing influence of variable data printed marketing materials, it suggests to me that VDP is about to bloom outwards in other key areas that have been hesitant to adopt. That includes marketing collateral for sure, but I'm also watching for tailored informational material like newsletters, conference schedules, educational curricula, possibly even municipal or county notices targeted to specific residences.
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