Sales Cloud Engage is supposed to take customized ad campaigns a step further while also breaking down the borders for prospect and client data within the Salesforce platform.
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Marketing today bears no resemblance to the Mad Men era. Powerful analytic tools are parsing companies' web sites and content. Machine learning tools are studying buyers' behaviors to generate recommendations for even better web designs.
Facebook's developer conference could highlight additional advertising and marketing tools designed to fill out the company's ad tech stack.
With Connect, LivingSocial is adding tools such as tailored social media communications, personalized deal offers and email messages into its Merchant Center marketing platform.
Stackify's CEO and VP of Marketing discuss what monitoring/management tools developers/operators need. In short, simplicity and the ability to dive deep into the software stack when needed.
Umesh Kukreja, Riverbed's Director of Product Marketing, discusses what network virtualization techniques and tools are needed in today's environment.
Adobe launches core services for profiles, digital asset management, analytics and planning tools for offline and online marketing as well as support for Apple's iBeacon for proximity marketing.
An enterprise licensing agreement over 3-years means that Adobe's Creative Cloud and other tools will manage docs and forms as well as marketing material for the U.S. Army and Air Force.
The Chief Marketing Officer of LexisNexis describes how to achieve traditional marketing and demand generation objectives with social media.
The goal of a real survey is to learn more about what companies and their decision-makers are thinking and planning. Unfortunately, many studies are thinly disguised marketing tools designed to drive customer awareness and interest -- and produce a demand for a company's products or services.
Salesforce CEO Marc Benioff's Dreamforce keynote aimed to fill in blanks between a broad strategy where the Internet of things meets marketing and branding everywhere.
CEO Mike Koehler said that the company is continuing to invest in big data analytics and integrated marketing tools, but projected flat revenue for 2013 relative to 2012
Essentially, SAP has the tool set (thanks primarily to its flagship HANA in-memory database) while EMPEA will provide the brainpower.
VerticalResponse touts connections to Microsoft Dynamics, NetSuite, and other cloud CRM applications, while BatchBook creates integration with HootSuite.
Swipely adds measurement and analytics capabilities to local merchant loyalty toolkit, while Constant Contact updates content creation services.
Many small businesses are investing in mobile search and local marketing campaigns. Make sure the tool or service your company chooses is backed by thorough analytics.
The enterprise space is getting more comfortable with social networking tools for internal communication and collaboration, according to the software-as-a-service provider's Marketing Cloud product director Derek Laney.
Digital marketing isn't just about mobile advertising or rolling out an app. It's about rethinking marketing from the ground-up.
Selecting the right IT service management tool has never been easy, and software-as-a-service now adds an extra dimension of complexity. Forrester's SaaS ITSM Tool Market Overview covers the who, where and what.
Small businesses find most new customers through word of mouth. Here are some new or updated services for amplifying those voices and offering targeted deals.
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