Showing results 1 to 20 of 35

September 26, 2011

Beyond Direct Marketing

A successful marketing strategy requires the investment of time and money to deliver prospective customers to your commerce website. To convert to sales revenue, your shoppers must have a positive experience by quickly and easily finding relevant products. Attend the DMA webinar to learn how.

March 31, 2011 by

7 tips to improve your hotel website

Most hotel guests won't book at a hotel until they've looked at its website, according to Jerome Wise, vice president Global Internet Marketing Services for TravelClick. He's outlined some tips for aspiring accommodation venues to turn their online lobby into reservations.

January 24, 2011

Variable Data Gets the Nod from Catalogers

Clearly, it's ROI. Hence, not only does this say a lot about the growing influence of variable data printed marketing materials, it suggests to me that VDP is about to bloom outwards in other key areas that have been hesitant to adopt. That includes marketing collateral for sure, but I'm also watching for tailored informational material like newsletters, conference schedules, educational curricula, possibly even municipal or county notices targeted to specific residences.

September 9, 2010

Digital More Popular than Print in Latest DMA Report

As the trends toward increased accountability and technical innovation continue their rise in popularity and ROI among the business community, the digital channels have consumed the top slots for new marketing spending. The study shows that for the first time in two years marketers and their service providers reported across-the-board increases in revenue, marketing expenditures, and profitability compared with both the fourth quarter of 2009 and the same quarter last year (SQLY). Their optimism about the second quarter also grew.

September 29, 2009 by

Thin client questions? HP still quiet, but Wyse replies

HP, you need to consider how to better support your customers who have technical questions about your products. The glowing marketing messages posted on your website rarely offer the detail an IT decision maker would like to have. While I know that you offer very responsive, helpful service to the largest of your customers I've often heard that support for smaller organizations is no where near as good.

December 18, 2008 by

Credit crunch claims Novell conference

Novell's BrainShare conference, which was scheduled to take place in Salt Lake City in March, has been cancelled.The Linux firm's chief marketing officer, John Dragoon, wrote on Novell's website that the cancellation was the result of potential attendees' hesitancy at confirming their places, due to being "under increasing pressure to reduce travel and other controllable expenses".


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