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Beyond Direct Marketing

A successful marketing strategy requires the investment of time and money to deliver prospective customers to your commerce website. To convert to sales revenue, your shoppers must have a positive experience by quickly and easily finding relevant products. Attend the DMA webinar to learn how.

September 26, 2011

7 tips to improve your hotel website

Most hotel guests won't book at a hotel until they've looked at its website, according to Jerome Wise, vice president Global Internet Marketing Services for TravelClick. He's outlined some tips for aspiring accommodation venues to turn their online lobby into reservations.

March 31, 2011 by

Variable Data Gets the Nod from Catalogers

Clearly, it's ROI. Hence, not only does this say a lot about the growing influence of variable data printed marketing materials, it suggests to me that VDP is about to bloom outwards in other key areas that have been hesitant to adopt. That includes marketing collateral for sure, but I'm also watching for tailored informational material like newsletters, conference schedules, educational curricula, possibly even municipal or county notices targeted to specific residences.

January 24, 2011

Digital More Popular than Print in Latest DMA Report

As the trends toward increased accountability and technical innovation continue their rise in popularity and ROI among the business community, the digital channels have consumed the top slots for new marketing spending. The study shows that for the first time in two years marketers and their service providers reported across-the-board increases in revenue, marketing expenditures, and profitability compared with both the fourth quarter of 2009 and the same quarter last year (SQLY). Their optimism about the second quarter also grew.

September 9, 2010

Thin client questions? HP still quiet, but Wyse replies

HP, you need to consider how to better support your customers who have technical questions about your products. The glowing marketing messages posted on your website rarely offer the detail an IT decision maker would like to have. While I know that you offer very responsive, helpful service to the largest of your customers I've often heard that support for smaller organizations is no where near as good.

September 29, 2009 by

Credit crunch claims Novell conference

Novell's BrainShare conference, which was scheduled to take place in Salt Lake City in March, has been cancelled.The Linux firm's chief marketing officer, John Dragoon, wrote on Novell's website that the cancellation was the result of potential attendees' hesitancy at confirming their places, due to being "under increasing pressure to reduce travel and other controllable expenses".

December 18, 2008 by

37% of Americans started paying attention to campaign after getting an SMS ad

37% of those receive political SMS ads said that thay paid more attention to news coverage about the candidate, according to Limbo. 12% became more aware of other marketing for the candidate. 7% visited the candidate’s website, with a further 24% intending to do so in the future. 5% visited the candidate’s mobile internet site, [...]

February 7, 2008

38% of marketers think search ads have the best ROI

30% of managers plan to use e-mail marketing and 32% - search marketing, according to Sapient. 38% said that search is the channel providing the greatest ROI to managers’ organizations. 28% of marketers thing that search will increase spending the most in the next 6 to 12 months

February 4, 2008

Anthony Lilley doesn't seem keen on Web 3.0

With Ian Davis and I packing to join the UK contingent hopping across the Atlantic to this week's Web 2.0 Summit in San Francisco, it was interesting to see Anthony Lilley's piece on Web 2.0 and Web 3.0 in today's Guardian. He's clearly not a fan of the labels; “So, finally web 2.0 is dead. Its jargon half-life has expired and the buzzword du jour is being interred and superseded. And by what? Well, you'll never guess. Long live web 3.0. Honestly, give me strength. We'll look back in 20 years and wonder when we decided to hand over the English language to people who can haggle for hours about the difference between versions 2.1 and 2.5 of some software.”In amongst the criticism of marketing hype, and the grounding in nappy/diaper changing that I am so happy to have left behind for the giddy heights of the tooth fairy, Anthony follows John Markoff's line in postulating that Web 3.0 may be the Semantic Web; “I'm coming to the conclusion that if web 3.0 is anything at all, then it's a step on the way to something I first heard about several years ago - the development of the semantic web. And, let's be honest, a version number is a better selling point than the word semantic is ever going to be.”On the way, Anthony steps sideways into discussion of money; “But I share some of the cynicism of a Canadian colleague who says that web 2.0 will actually come to an end when the venture capital money runs out. Well, given that lots of Silicon Valley investors are suddenly starting to talk about web 3.0, maybe that day is near and web 3.0 is just a branding relaunch, kind of like Kylie's new look?”Despite recent figures in the Financial Times, I'm actually not so sure that the money is leaving Web 2.0. Rather, I think that we're seeing the sort of technological bedding in that Brad Feld and Talis Platform Advisory Group member Mills Davis talked about in their podcasts with me. VC's aren't drawing back from funding Web 2.0 at all; instead, we're moving through the hype that Anthony rightly criticises, and we're emerging into an environment in which smarter entrepreneurs and smarter investors are once again becoming interested in meeting real business opportunities. Web 2.0 technologies are there, through and through, but there's far less interest in funding a company just because its website has curvy corners and a smidge of AJAX. That's a good thing. It doesn't mean Web 2.0 is dead. Maybe it does mean Web 2.0 has grown up a little.Like so many others, Anthony also refers to Jason Calacanis' recent PR stunt. I commented on that at the time, but he draws value from Jason's assertion that; “Web 3.0 is the creation of high-quality content and services produced by gifted individuals using web 2.0 technology as an enabling platform. Web 3.0 throttles the 'wisdom of the crowds' from turning into the 'madness of the mobs' we've seen all too often, by balancing it with a respect of experts.”Well, maybe. “The reliability of content and an understanding of the wider context in which content sits are rising in importance on the web and taking their place alongside the wondrous power of group communication, especially as more and more people join the party.”Absolutely. Here, Anthony hits the nail right on the head. Long before the all-encompassing ontological wonder of the Semantic Web is realised (if it ever is), there is much that some of its building blocks can do to help us deliver real solutions to real problems right now. I touched on this mid-point between Web 2.0 and the Semantic Web in my presentation in Cambridge last week, and will be expanding upon those ideas in various places over the next wee while. Behind the curvy corners and the blurring of boundaries between the Cloud and its access point, Web 2.0 is the manifestation of numerous trends, and Tim O'Reilly has consistently done a good job of expressing these. Open Source, Falling costs of storage, Increases in compute power, increasing ubiquity of access, commoditisation, software as a service, and more.However, for all their advances, all too many Web 2.0 applications remain fundamentally 'on' rather than 'of' the Web; offering rich functionality and interaction within their own little microcosm of the wider Web. Through pragmatic application of robust elements of the Semantic Web stack, we can move far beyond 'simply' crowdsourcing an encyclopaedia, 'merely' tracking recommendations and behaviour within a single e-commerce site, or 'just' allowing 46 million people to turn one another into zombies. It is this recognition that the power of the connections between resources is woefully under-utilised that is behind the Talis Platform. We are moving beyond the 'see also' links of the traditional web, and beyond the best-efforts silos of Web 2.0's darlings, to offer means by which assertions - and their provenance - may be made and tracked across the open web. Many of Web 2.0's ideas figure highly, as does a strong grounding in the technologies of the Semantic Web. Data is, of course, key... but we need to move beyond current presumptions in favour of use toward a model by which everyone is clear as to what data can - and should - be used for. Hence our long-standing interest in the Open Data movement.Is any of this 'Web 3.0'? I'm not sure. Talis Platform Advisory Group member Nova Spivack has, in the past, attempted to defuse the whole Web 2.0/ Web 3.0 polarisation by painting Web 3.0 as merely a label for the third decade of the Web. Semantic technologies are part of that decade, but so are other things. Nova is one of those speaking in a Semantic Web session at the Web 2.0 Summit this week. It'll be interesting to see how his ideas are received in that temple to 2.0, and you can be sure that I'll be sat there taking notes...Image of Kylie Minogue by Keven Law, shared on Flickr with a Creative Commons license. To understand why, you'll have to read Anthony's article...

November 1, 2007 by

Motley Fool: Vonage will "eventually succumb"

Dave Mock of the financial news and advice website Motley Fool seems to be of two minds about Vonage.Mock looks forward to this Thursday's quarterly earnings statement as one which will show that Vonage's marketing budget cuts and other cost-saving measures have saved the company losses, and will make the red ink smaller.

August 7, 2007 by

Google commercials on NOVA

As Gary Price and Online Media Daily have noted, Google has started advertising via television commercials during NOVA programs -- quite a change from their current marketing ways.  I found a link on the PBS website with this short 15 second commercial from Google -- I must say, it does capture the imagination and am fairly impressed.

December 13, 2005 by

Forbes: Attack of the Blogs

Look, Mom, I'm in Forbes magazine!EdBrill, an IBMer who works on Notes marketing and publishes his own blog(, responded on July 23 last year to Radicati's bearish Notesreport. He questioned whether she had ties to Microsoft and referred readersto two other blogs with far blunter assertions.  ...Radicati fought back by responding on her own Web site, but the smear jobhovers online, appearing when you Google her name or start with Brill'smostly diplomatic site and then work your way through its links. One stepaway is IBM itself, which has a Notes site that once linked into Brill's.That link has since been taken down. Radicati says IBM ignored her pleasto stop Brill from linking to the hate sites. IBM says it has nothing todo with Brill's blog. One important point to re-emphasize,from Radicati'sresponse at the time:[W]ebelieve that the comments on Ed Brill's blog represent his own personalopinion and that of his friends, and do not reflect the opinion of IBMLotus' management. Well, either they do or they don't-- I'll take the published comments on their website as their formal positionon the discussion. There's not much point in otherwise commenting on the specifics of thatfifteen-month-old incident, or even many of the specifics of the article. Others have done that already this morning: DanGillmor, SteveRubel, NevilleHobson, ChrisPirillo, BoingBoing, AmericaBlog,BLOchman, JupiterResearch, many others.Instead, I want to talk about the value of blogging.  I had no ideawhat my blog would become three years ago when voweencouraged me to start one.  My early entries tended to be more randomand varied.  In the last eighteen months, though, this blog has becomea voice within the collaboration software marketplace.  I tend notto hold back -- one of the incredible values and core tenets of the blogosphere. My competitors dislike this.  My customers and partners mostlylike this.  I've been willing to admit mistakes, to make corrections,to change decisions.  I've shared wonderful news and events, and challengesand disappointments.  Is it "fair and balanced"?  Notalways, but I make no such representation.  I say things that soundlike a shill, but I also say things that have brought criticism from colleaguesand partners.  Such feedback has helped make me a better writer, tothe point where we're now at 15,000 hits a day and growing...with readershipfrom customers, partners, competitors, analysts, reporters, friends andfamily.  It's made me a better professional overall, too -- Blogginghas helped me do my job better, and while I emphatically do NOT claim solecredit for a product that hundreds of talented professionals work on everyday, Notes/Domino revenue has been growing double digits for a year+ now. Certainly, the voices in the blogosphere have helped me, and theentire Lotus team, improve our market position. I think the simple lesson that is completely missed in this article is,"the truth is out there".  Are there bloggers that writelibelous, slanderous, hate-filled vitriolic and useless sites?  Sure. But they can publish newsletters and buy radio time and stand inthe town center and give a speech with all the same content.  Bloggingis no different than any other media -- readers need to assess the credibilityof what they read, not just what they are reading.  I'll stand bymy credibility -- and yours as commenters on this site, or bloggersyourselves-- head and shoulders above anyone who writes one-sided stories,condones anonymous attacks, and tries to silence the truth.Link: Forbes:Attack of the Blogs >

October 28, 2005 by

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