Adobe's latest Digital Index report highlights how retailers depended on Google's shopping ads in the fourth quarter, but chief marketing officers were more than willing to experiment on Microsoft's Bing and Facebook.
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Teradata plans to use Appoxee's portfolio to bolster its Integrated Marketing Cloud and fuel growth its overall growth in the digital marketing space.
Oracle's acquisition of Datalogix complements the purchase of BlueKai and rounds out its data cloud.
Is a lack of non-executive directors with digital experience holding back businesses?
Salesforce.com is upgrading its cornerstone ExactTarget Marketing Cloud to continue changing the way brands communicate with their customers via social channels.
Forrester projects that CXOs, vendors and the IT ecosystem will be obsessed with digital business transformation. The catch: There won't be enough expertise to go around.
Gartner's latest survey suggests that 51 percent of companies plan to up their digital marketing budgets by an average of 17 percent for the upcoming year.
Despite the demand for digital and cloud skills continuing to grow, the overall salary rate for permanent IT roles has remained unchanged.
The Pennsylvania-based Cadient is a full-service marketing agency that serves life sciences companies in the pharmaceutical, biotechnology, consumer health and medical device industries.
Marketo formalizes an initiatives to boost the digital marketing talent pool via research as well as partnerships with universities.
SAP is pushing its Customer Engagement and Commerce suite as a way firms can take advantage of technologies for sales and marketing across all their digital channels.
Shifts in marketing have had a major impact on IT. Here's what you need to know about digital transformation and changing roles in the C-suite.
Australian tech startup Neon Stingray looks set to become the local face of French digital and technology marketing company Valtech, after being bought out by the Parisian organisation.
The government-commissioned review into NBN Co's governance has said NBN Co's previous board lacked the right sets of skills, and failed to set key performance goals for former CEO Mike Quigley.
Latest Altimeter Group study finds CMOs leading many digital transformation initiatives. But they stand on the shoulders of IT.
CIOs say marketing leaders lack focus. Chief marketing officers say IT is too slow. But both claim they are working closer with each other on digital projects.
Start-up Agilic hopes to bring young creators into the digital age with the Tiddlybot - a robot that delivers a range of investigative skills on its user.
Digital business transformation is the latest buzzword. These stats demonstrate how to gain real business benefit from the trend.
Research explains how marketers and the CMO can become leaders in digital business transformation.
Dana Teahan, founder of tech and brand start-up, Divide by Zero, shares his perspectives on the potential of cloud to increase the effectiveness of the CMO and CDO.
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