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Euraff provides advanced affiliate solutions, sales & lead source tracking, paid media performance tracking, revenue sharing with suppliers/partners...

July 23, 2013 By Euraffiliates

Social commerce gives companies better ROI

Linking social media technology to retail portals allows shoppers to be better informed and help spread information online, helping businesses drive sales and returns on investments from social platforms.

September 16, 2010 by

The ROI needed to sell software/services

(Hint: It must be substantial and believable)I do a lot of sales and negotiating training, and contrary to the current economy, it’s becoming a brisk bit of work. That said, there’s often a tough sticking point for many technology and service firms: crafting compelling ROI statements and tying these to some burning platform issue that motivates buyers to move NOW!

March 11, 2009 by

News to know: Gartner, Firefox 3.1, Apple notebook event, Intel

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily:Jason Hiner: Gartner: Top 10 technologies to watch over the next three yearsLarry Dignan: IT’s challenges: The end of device charging; ROI; Super programmersAre software megavendors too big to stumble?

October 14, 2008 by

5 ways to fail at IT training

Lousy training, change management, and documentation are among the top failure-inducing mistakes that IT implementation teams perpetrate against their projects. As I've said in the past:To be successful, users must understand the project’s goals, status, and impact on their jobs. Many projects pay too little attention to training and documentation, especially when the project starts to run over-budget. This oversight makes reduces productivity and can negatively impact the project ROI. In extreme cases, users simply don’t use the new software, bringing the effective ROI to zero.Here's a list of five IT training failures guaranteed to damage any otherwise-healthy project.

March 13, 2008 by

The 10 top challenges facing enterprise mashups

The promise of remixing existing online services and data into entirely new online applications in a rapid, inexpensive manner, often referred to as mashups, has captured the software industry's imagination since the release of first major example,, in early 2005. Since then, mashups have offered the potential to finally make widespread software reuse a reality, enable SOA initiatives to achieve positive ROI, and radically drive down the cost of application development while satisfying large applications backlogs that plague organizations almost everywhere.

October 16, 2007 by

Does the Software License Fee Matter?

Recently, I described the need to consider implementation costs when calculating enterprise software ROI. Implementation costs are a major variable in the ROI equation, since service expenses are often unpredictable.

July 22, 2007 by

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