Microsoft wants Windows 10 to run on every PC worldwide, which is why they're offering it as a free upgrade to everyone running Windows 7 or 8.1. But the company's obsession with "genuine" Windows threatens to scuttle that grand plan.
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Microsoft is making Windows 8.1 available to its PC partners for anywhere from 'zero dollars' to $15 per copy, according to recently disclosed OEM licensing information.
Newly released figures from two popular web analytics firms show a PC market that is essentially static. The most interesting detail: Apple's push to update its installed base to the latest OS X version has largely succeeded, while Microsoft is less successful with its efforts to get Windows 8 users to move to the free 8.1 update.
The challenges facing Microsoft Windows are many, but none so big as the casual PC user's changing habits.
Sleek and cheap, Chromebooks have been one of the few bright spots in the PC market. Expect Microsoft to fight back quickly.
In its ads, Microsoft says the Surface Pro 3 is "the tablet that can replace your laptop." With the addition of a new docking station, the Surface Pro has its eye on your desktop PC, too.
The PC industry worldwide sold 136 million desktop PCs last year, along with 160 million traditional notebooks driven by keyboards and touchpads. Those big numbers explain why Microsoft is feverishly improving the desktop experience for "the next iteration of Windows."
Microsoft's plan is to tout Windows value and the ability to run native and Web apps, full Office, desktop apps and work with existing peripherals in its battle with Google's Chromebook.
The next couple of years will be crucial for Microsoft, but I believe that the company has what it takes to surprise us, and that it still has a good chance of transforming itself into a company that can rise to the challenges and changes thrown up by the post PC era.
Giving away Windows free to OEMs to load onto desktop and notebook PCs might seem like a good idea on the face of it, but in reality it's not necessary, and even if Microsoft were to do it, it's unlikely that it would do anything to overall PC sales.
Microsoft is cutting the price it charges PC makers for each copy of Windows 8 they sell from $50 to $15, but only on low-end devices, according to a new report.
OEMs have responded to the PC sales crisis in a variety of ways. We've seen them try to embrace Android, we've seen them betting the farm on different form factors, and we've seen they try to outgun Apple's iPad. But none of it seems to be working. The ball is now in Microsoft's court.
In 1977 I decided to buy a computer. Microsoft and Apple were newly founded, the IBM PC was years away and there were no killer apps. It took over a year, but I had to have one and it changed my life.
The dreaded blue screen of death is familiar to any long time Windows PC user, but Microsoft has been developing tools to keep the dreaded BSOD at bay.
People love to hate Steve Ballmer, but he's been hugely successful at Microsoft, and deserves a more considered judgement that includes his successes as well as his failures
Amazon's entry into the games console market could have a huge impact on Microsoft, Sony, Nvidia and AMD, as well as help to establish Qualcomm as the Intel of the post-PC era.
Ballmer and Co's restructuring is all about removing the silos that stifled innovation and cross-product working groups. But will removing them let them build better products?
Microsoft has slashed Surface RT prices by $150 in its latest move to clear the channel of its first-generation ARM-based tablet/PC hybrids.
Microsoft is on track to deliver Windows 8.1 by August 2013 to its PC/device partners, officials confirmed during the company's partner conference.
Microsoft has something to prove with Windows 8.1 and some very important questions to answer. Can the company turn around a slow PC market, convince consumers it's cool, and pry businesses away from Windows 7?