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Tim Cook isn't writing off the iPad, but acknowledges that you can't measure sales in 90 day increments without zooming out and seeing the enterprise possibilities.
Apple's December holiday period blew expectations out of the water, thanks to "record" iPhone sales, which partly offset the iPad decline.
Could Apple help buoy flagging iPad sales by bumping the display up from 9.7-inches to over 12-inches?
Holiday week news in the world of iOS: Apple dominates holiday sales, iPad sales could slump for the first time, and Apple patents a pen.
There aren't as many sales as on Black Friday, but there are a few good specials if you are looking for an iPad mini, iMac, or MacBook.
News about iOS this week: Apple expected to sell lots of iPhones but not lots of iPads, and Dropbox reciprocates love from Microsoft.
For the second straight year, the company will give out the cards instead of discounting its products. All iPads will come with a $50 card, and all iMac and MacBook purchases will include a $100 card.
Microsoft's Surface sales revenue has surged, while Apple's iPad sales slide: what does this say about the state of the PC market?
Apple's Q4 2014 earnings are out, and while iPhone and Mac sales were strong, iPad sales fall well below analyst expectations.
Apple's deal with IBM will see a massive spike in uptake across the iPhone and iPad market, one Wall Street analyst says, at a time where iPad sales continue to stagnate.
Ahead of the iPad announcement, Apple's event keynote included some updates to the company's financial figures, sales and shipments, and other numerical nuggets.
If Cupertino wants to stave off that iPad sales slowdown, then it has to change the recipe. Or at least add some new dishes to the menu.
Apple needs to jump start demand for its iPad line. It's unclear whether a gold option and ultimately a 12.9-inch tablet will do the trick.
Phablets, including Apple's first one, won't just impact iPad mini sales. They could kill off an even smaller category of tablet.
One third-party case maker says it has the specifications for the larger 5.5-inch iPhone, a phablet-sized device. Will it cannibalize iPad mini sales?
A larger iPad may seem uninspiring to some, as the existing line-up of tablets begins to stagnate in sales figures. But there are three reasons why it might make sense.
iPad sales are strong, but declining. Apple may have the bulk of the Fortune 500 in its portfolio, but penetration rates are low. Why isn't Cook worried?
The iPhone and iPad maker's keynote on Monday included updates on financial figures, sales and shipments, and other numerical nuggets. Here's what you need to know.
The line between tablet and PC used to be well defined. Increasingly, though, that distinction is being blurred as tablets become capable of more powerful business tasks and as PCs become more mobile. And then there's the fastest-growing category of all.
At Apple's Q2 earnings call with analysts, top executives said iPad sales came in at the high end of the company's expectations, but under outsider estimates. Macs are holding their own. Could this be a sign that sanity is returning when it comes to real productivity?
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