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Google statistics show online advertisers and companies benefiting from London Olympics 2012 with increased brand awareness, customer engagement and sales.
Companies will not combine data from different sources for analytics purposes to an extent where customers are alienated, according to Salesforce chief executive Marc Benioff.Businesses that use too much information gleaned from social networks to inform sales and marketing relationships will suffer reputational damage from customers broadcasting their dissatisfaction, Benioff said at a press conference in London on Wednesday.
Microsoft and Novell are close to completing the sales targets that formed part of their alliance, three years into the five-year deal, representatives from the companies said on Thursday.Speaking at an IP Expo seminar in London, Novell's Microsoft alliance director Steve Harris and Microsoft's strategic partnerships chief Michael Croney said the results of the virtualisation-centric arrangement had exceeded expectations.
LONDON--The music industry is hailing a new savior this week--the humble mobile ringtone. Sales of ringtones are set to rise dramatically this year, and will soon outstrip those of CD singles, according to the Mobile Data Association (MDA).
Marimba president and CEO Kim Polese today confirmed the push technology firm is seeking to set up a UK sales, marketing and technical office. She was talking at the launch of Marimba 2.0 in London.
London-based direct sales PC vendor Dan Technology is offering its 166MHz MMX Pentium-based systems at the same price as their vanilla equivalents until the end of January. Dan will also greet the MMX with three new lines: the Ultimate/mmx, Ultimate Plus/mmx and Home Plus/mmx, all available with 166MHz or 200MHz processors.