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Sales Cloud Engage is supposed to take customized ad campaigns a step further while also breaking down the borders for prospect and client data within the Salesforce platform.
Home and office robotics are poised to soar, but consumers need a push. Savvy retailers can shape the market and guide customer behavior through education.
Alan Trefler, CEO of Pegasystems, a $600 million software company, shares strategy on bootstrapping a company, creating great customer service, and why "mobile first" is not always best.
HubSpot bolsters its sales and marketing software set a few months after going public on the New York Stock Exchange.
Before the Apple Watch even gets out of the gate, it's time for another forecast about just how well it will do this year -- or not.
Unlike last December, when the total Australian online retail sales index reached 11.9 percent year on year, the total online retail sales index for January 2015 was more subdued, due to a slowdown in domestic sales.
BlackBerry has BES12 at the core of its software strategy, but a lot of other moving parts need to line up if the company is going to be an enterprise application contender.
The cloud and retail giant is preparing to expand its voice-activated assistant's capabilities with the launch of a beta software development kit to help outsiders to build apps.
The IT cloud service company says it will use the Series D round to accelerate sales, marketing, product development, and international market opportunities.
Wesfarmers has said that innovation in Target's online business has led to a 40 percent increase in its retail subsidiary's internet sales for the six months ending December 2014.
The marketing software maker reported a net loss of $15.9 million, or 39 cents per share.
Cisco's Enterprise Cloud Suite is part of a strategy to decouple software from hardware.
Software development and marketing efforts look set to be the main beneficiaries of a multimillion dollar investment, according to Riak database creator Basho.
The Chinese company has made a name for itself by achieving dominance through a unique online sales model, but has recently decided to ditch this approach in India by partnering with Bharti Airtel, India's largest telecom operator, and selling its phones through Airtel's retail outlets.
At the National Retail Federation trade show, tech vendors are displaying a mix of self-service devices designed to drive higher sales and create repeat shoppers.
Amazon Web Services has unveiled an array of software updates while the company's CTO talks about the strategy is uses to stay on top.
Samsung's fourth quarter preliminary sales show the mobile unit may be improving, but the company will need to provide applications with real Internet of things intelligence if it wants to smooth out the feast or famine hardware business.
Apple's software quality is put under the microscope and one line of thinking is that marketing is driving the bus. There are simpler reasons that make more sense.
The Palo Alto-based startup says it will use the cash flow to expand innovation around new applications, ramp up hiring, and boost sales and marketing efforts.
Sponsored by Red Hat and Intel
A predictive analytics and decision management software firm deploys OpenShift Enterprise as part of its DevOps strategy.
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