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Benioff: Companies will not overstep social mark

Companies will not combine data from different sources for analytics purposes to an extent where customers are alienated, according to Salesforce chief executive Marc Benioff.Businesses that use too much information gleaned from social networks to inform sales and marketing relationships will suffer reputational damage from customers broadcasting their dissatisfaction, Benioff said at a press conference in London on Wednesday.

September 16, 2011 by

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