The Chief Strategy Officer of salesforce.com shares ideas and lessons that digital marketers need to know today.
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The three new offerings build a sort of cloud-as-you-go strategy, allowing users to move applications and processes to the cloud whenever it makes the most sense.
Software as a Service offerings -- such as SalesForce.com, Office356, Microsoft Dynamics and AthenaHealth -- hold out the promise of replacing enterprise applications and serving as platforms for future development. While the promise can be fulfilled, organizations have to take some responsibility too.
Red Hat said FeedHenry is an important addition to its JBoss xPaaS for OpenShift strategy, which provides a platform and services for mobile developers and applications.
Still managing stacks of 'analog' contacts? These smartphone applications could make life easier; some even boast direct connections to LinkedIn and Salesforce.com.
Salesforce.com hopes to encourage app developers to begin creating enterprise applications for wearable technologies with the launch of its developer pack that consists of free downloadable codes for six end-to-end applications.
Following up Adobe and Salesforce.com, among others, Oracle is fleshing out its own marketing cloud strategy.
Salesforce.com vice president for strategy research Peter Coffee has warned IT employees that dealing with people is becoming a focus of IT's role in the business.
A new variation of the notorious banking trojan has been found lurking in the wild, bent on targeting software-as-a-service (SaaS) applications.
"Choose" rather than "bring" your own device will become the main enterprise mobile strategy, because it enables better security and mobilization of applications, according to IDC's Asia-Pacific Predictions for 2014.
A key partner of Salesforce.com, the integrator was purchased by NTT Group in October 2012 to anchor the telecommunications company's cloud services strategy.
The offering comes with built-in support for more than 200 SaaS applications, including Salesforce.com and Microsoft Office 365.
Nubera CloudWork automates business processes between applications including Google Apps, Zoho, Highrise, Capsule, Zendesk, Freshbooks and salesforce.com.
"Despite Oracle’s extensive marketing efforts, our survey results and our daily inquiries with Oracle customers suggest that Oracle’s strategy and road map for Oracle Fusion Applications isn’t getting through," says Forrester Research.
The five-year contract will involve Perpetual outsourcing its IT infrastructure and applications services to Fujitsu as part of the investment group's Transformation 2015 strategy.
The promise of Oracle's cloud strategy is that on-premise applications and cloud-based Fusion apps will connect and simply work. They'll work as long as you do the integration work.
The company's new cloud strategy takes in platform-as-a-service, on-demand applications and social networking tools for the enterprise, as it strives for the 'most comprehensive cloud on the planet Earth'
IBM has ploughed $2bn into developing the PureSystems family of integrated hardware and software, which see it mimic a datacentre strategy already adopted by rivals, though it is aiming for a broader stable of applications
What's unclear is whether Oracle's acquisition strategy will work as well in the cloud as it did for on-premise enterprise applications.
To be honest, Adobe's announcement that its future mobile strategy was going to be focused on HTML5 and on AIR wasn't a surprise. Much of the new strategy had been telegraphed a month or so ago at its MAX conference, where mobile AIR applications got top billing alongside the company's purchase of PhoneGap developers Nitobi.
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