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What not to do when doing tech PR

It's hard for a manufacturer to design a product, produce it, bring it to market, support all its employees, and make a success. PR professionals on its team should be doing everything to help make that success happen, not tear it down.

August 21, 2012 by

Waiting for the market to be ready

Patience is a virtue that few entrepreneurs would claim to have. But for Dr Richard Favero, it has been a key factor in preparing his company Soprano Design for international success.

May 4, 2010 by

GE's SaaS launch validates Aravo, a for supply chain

Think for a minute about the third-party vendors who service your company - the folks who run the cafeteria, deliver office paper, clean the restrooms or provide security services, just to name a few. Now, think about a company the size of General Electric, an international conglomerate with more than 325,000 employees working on everything from the set of Saturday Night Live to a parts facility for GE Aviation.

October 29, 2008 by

Would you use an all-in-one PC as your HDTV?

Last year saw Dell, Sony, and Gateway racing to bring out all-in-one desktop PCs that were clearly influenced by the success of the Apple iMac. And earlier this year, HP updated its TouchSmart PC with a friendlier iMac-style design and improved touch-screen interface.

September 22, 2008 by

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