Showing results 1 to 20 of 112

May 13, 2014 by

Random thoughts on CRM

Here are some thoughts on how I see the CRM market moving and various tech companies and projects that I think you'll find to your liking.

March 31, 2014 by

Is Adobe a marketing player now?

I just witnessed the beginning of Adobe's transformation to a possible marketing technology power. There is a lot to do for them to get there, but they truly have a shot. Read why and what they need to do.

March 4, 2014 by

CRM Watchlist 2014 Winners: Going Marketing

The reviews never stop do they? This week we take a look at the CRM Watchlist 2014 Marketing companies. Again, they are not "category winners" and they are in alphabetical order. Check out Hubspot, Marketo, and Teradata Applications. Your thoughts?

December 2, 2013 by

The Right/Modern Way of Marketing

Businesses and Consumers both rely heavily on the information they find on the Internet. They get smart about their problems, potential solutions, possible vendors to contract with, etc. In fact, they may not contact your firm until well into the sales cycle. But, those firms who put few knowledge 'assets' on the internet may be seriously limiting their sales. Read on to see some smarter approaches emerging today.

February 28, 2013 by

CRM Watchlist 2013 Winners: Three Kings - Sales, Process, Analytics

This is probably the most eclectic category - because it's so disparate - but it's the foundation for many a company's core business operations: sales, business processes and analytics. Three hot areas. Our winners this year are all accomplished. Let's see what they got. Winners: Xactly, Lattice Engines, BPMonline, Pegasystems, Clarabridge.

June 18, 2012 by

A Guide to Influence(rs) Chapter 1 (repeat, rinse)

(PG NOTE: I actually posted this a few weeks ago on PGreenblog, but in preparation for Chapter 2 which I'm posting on both ZDNet and PGreenblog tomorrow morning, I wanted to get this one up on ZDNet so you can read them in (reverse) continuity.   So forgive me if you've read this before and if you haven't and care at all, then please feel free to read it or read it again if you wish.


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