At the core of the smartphone war is an epic branding fight. Who is the ultimate winner in the hearts and minds of buyers? You might be surprised.
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It's not just what you find, but how you feel about the brand that matters when it comes to web search - which is why comparing different search engines is more complicated than who clicks on what.
Google's search suggestions for Windows 8 are like a treasure map for haters. But guess what Bing users see when they begin typing Google-related searches?
Google has finally let businesses set up brand-based pages on the Google+ social network, with search integration a likely weapon against rival Facebook
You don't need the Run dialog, the pinned taskbar icons or even live tiles in the Windows 8 Start screen; you just need to start typing.Press the Start button, start typing the name of the app you want, or the file you want, or the control panel setting, and a list of matches appears on the Start screen (app first, but you can click Documents and Settings in the filter on the right - or choose any of the apps that have a search contract in the list to see specialised results).
University psychologists believe 'fanboy' behaviour stems from perceptions of self-image and esteem levels.
Google's Photovine brings the search giant's own take on social photo sharing to Apple iOS devices. But the Google brand is barely in the frame.
Google Street View cars are at the center of a brand new privacy scandal after it was revealed that the search giant collected the street addresses and unique identifying information for millions of laptops, media players, and other wireless devices.
Google says search is now quicker than typing a search term. That also means less time exposing users to advertising...
It looks like some users are seeing a new experimental feature Google is working on that people are calling "Streaming Search". This is different from the real-time suggested search terms when you are typing in the search box -- what we're seeing is real results changing as you type.
Microsoft took the wraps off the new version of its search engine -- and its new search brand, "Bing" -- at the D7 conference on May 28.
A new kind of music search engine from the Jacobs School of Engineering at UC San Diego allows for users to discover music by typing in free-text semantic queries rather than song titles, album names or artist names. For example, if you're in the mood for "groovy driving music with lots of banjo" you'd just use that as your query and the experimental system would return specific song suggestions that best match the description.
In an April 8 Wall Street Journal story about Microsoft's search-branding challenges , Yusuf Mehdi, Senior Vice President of Microsoft’s Online Audience Business Group, mentioned "Kiev." Kiev seems to be the uber-brand for Microsoft's upcoming search release. Kumo, the codename for the search-engine component, is one piece of Kiev.
Microsoft has delivered a refreshed beta build of its Windows Live Essentials services and has taken another step forward toward rebranding Live Search.
After a weekend of "it's on-again/no it's not" rumors regarding Microsoft doing some kind of search deal with Yahoo, it's worth noting the Redmondians are still pushing ahead with their plan to rebrand Live Search as "Kumo."
Semantic search uses the science of meaning in language—instead of just searching keywords, it checks the context of the words to return more relevant results. Brooke Aker, CEO of Expert System USA, predicts that it will usher in the era of Web 3.0.
GIMPS – the distributed computing Great Internet Mersenne Prime Search – has found and confirmed the largest prime number ever: 243,112,609-1. It has 13 million digits and gives the GIMPS project a $100,000 award from the Electronic Frontier Foundation, Science News reports.
The Internet search giant has released its brand new browser. ZDNet correspondent Sumi Das reports on why Google has jumped into the browser fray. Das also explores how the company hopes Chrome will support a faster, more stable, and secure surfing environment while also creating a lucrative venue for richer ads and applications.
Google has created a brand new mobile app for the iPhone/iPod Touch that is currently available in the US App Store -- apparently it will be available in other countries very soon. The app is more than a way to search the internet though, it lets a user search for everything a mobile user might be looking for.
Google are now offering a dedicated search engine which trawls through most university computer science web pages for the content you search for.As far as I can work out, it picks out any domain with .
The best of ZDNet, delivered
- 1 Perfectly legal ways you can still get Windows 7 cheap (or even free)
- 2 How much does an iPhone 6 really cost? (Hint: It's way more than $199)
- 3 31 ways to improve your iPhone's battery life
- 4 Seven privacy settings you should change immediately in iOS 8
- 5 Review: Tile Bluetooth tag (verdict: Great)