Research shows that budgets for marketing technology continue to grow, creating greater independence from the CIO and IT.
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IaaS spending set to grow by one-third this year, Gartner tells us. But it takes a lot of big money for a vendor to compete in this space.
Christine Heckart knows about the intersection of marketing and IT: As a CMO and one-time CIO, she serves up lessons on cloud, marketing and customer data.
Sponsored by SAP
Digital Transformation is everywhere. The new consumer is empowered and expects personalized, intelligent products and services. Companies need to interact with these consumers in real-time, based on a 360-degree view, to satisfy them and meet their needs. The segment of one is the key theme.
Are marketing executives really qualified to make business technology decisions? Time for IT leaders to take the lead.
Country's smartphone shipments drop 4 percent year-on-year to 98.8 million units in first-quarter 2015, with Apple overtaking Xiaomi to take pole position, IDC figures reveal.
This marks the first time Pinterest is opening up API access for development of consumer apps tied to the digital scrapbooking phenomenon.
Sponsored by SAP
The Simplify to Innovate Forum in NYC stressed the important role SAP S4HANA will play in simplifying business and user experience. The event covered the Internet of Things and the Digital Economy and how SAP is helping businesses stay ahead of the their competition. Read the recap of the customer panel discussion in which Deloitte, TE Connectivity, and OpsVeda share how they plan to leverage SAP S4HANA to simplify business and maximize results.
According to Judy Wajcman, we're pressed for time not because of technology but because of our priorities, and the policies and principles we choose. If we want to, we can take more control.
While the cloud has appeared just in time to offer free (or at least cheap) and easy access to gigabytes of storage space, some people like to keep their data close to hand. Here are some of the best storage devices money can buy that will help you keep your data safe.
Having emerged from stealth mode late last year, Illumio is wasting no time making a name for itself as an innovator in the security space. We talk to the company's CEO and cofounder Andrew Rubin.
Singtel is set to ramp up its focus on digital marketing, regional premium video, and advanced analytics, while scrapping other digital initiatives within its group digital life businesses that have been deemed unscalable following a review.
Home and office robotics are poised to soar, but consumers need a push. Savvy retailers can shape the market and guide customer behavior through education.
A long time ago in a galaxy far, far away ... Star Wars was released on VHS. The epic space saga is now coming to digital HD and our own Palmsolo could not be happier.
Brisbane Airport has built into its mobile app a digital departure card system to save outgoing international passengers time filling out their departure card at the airport.
In addition, Adobe delivered digital annualized recurring revenue to $2.09 billion. Adobe Marketing Cloud revenue was $311 million
Adobe is a player now and they hold their own with unique twists and turns against all major players in the marketing cloud space. But they have things they must do that will carry them to the next level. They do put on a helluva conference.
Adobe is broadening its Marketing Cloud to physical environments via multiple screens and channels.
Best Buy's fiscal 2016 master plan is designed to navigate shifting consumer preferences as well as more effectively compete in a brutal retail market.
A shared digital space requires trust, so why has the French government introduced stricter online surveillance laws and how will it affect enterprises online behaviour?
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