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Tim Cook isn't writing off the iPad, but acknowledges that you can't measure sales in 90 day increments without zooming out and seeing the enterprise possibilities.
Apple's first-quarter earnings were far better than Wall Street had hoped. Apple executives broke out further details on the follow-up analysts conference call.
Apple has released iOS 8.1.3 for the iPhone, iPad, and iPod touch, which brings with it relief for those who feel that updates have become too cumbersome to install.
iPhone makes up about 60 percent of Apple's revenue. Though arch-rival Samsung's smartphone unit is struggling, it still wouldn't turn down providing its chips to Apple.
Could Apple help buoy flagging iPad sales by bumping the display up from 9.7-inches to over 12-inches?
Holiday week news in the world of iOS: Apple dominates holiday sales, iPad sales could slump for the first time, and Apple patents a pen.
Apple is facing a lawsuit over the amount of space that the iOS 8 update takes up on iPhone, iPads, and iPods.
The top news in iOS this holiday week had reports of a dual-SIM for iPhone 6, iPad use before bed is bad, and Apple TV may Handoff to your iPad.
The final days for holiday shopping can't match Black Friday for sales, but procrastinators can save a little on iPads with these specials.
When a leading Android fansite picks the iPad Air 2 as the top tablet for it's holiday gift guide, you know something is seriously wrong with Android tablets ecosystem as a whole.
Apple has begun pushing iOS 8.1.2 update to iPhone and iPad users.
Apple has always shied away from throwing a never-ending stream of tech specs at its potential customers, but its latest iPad Air 2 ad campaign is all about people using the iPad to get things done.
If your significant other or children already own a tablet, why not jazz it up with some gadgets and accessories this year?
Both Amazon and Apple have tablets at the ready for the holiday spending extravaganza. But that means consumers are faced with a choice. So, let's put Apple's iPad Air 2 up against Amazon's Kindle Fire HDX and see which comes out the winner.
There aren't as many sales as on Black Friday, but there are a few good specials if you are looking for an iPad mini, iMac, or MacBook.
Sales on these devices don't always yield big discounts, but here's how to save a little on these popular holiday gifts.
Unlike Apple itself, this retailer is offering discounts on all iPads and Macs, including at least $200 savings on the Mac Pro.
This year will see the first full year of decline in iPad shipments, according to new figures, sending a signal to the rest of the tablet market.
For the second straight year, the company will give out the cards instead of discounting its products. All iPads will come with a $50 card, and all iMac and MacBook purchases will include a $100 card.
With consumer iPad growth tapping out, Apple needs to do the unthinkable to push into line of business applications and vertical markets.
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