Showing results 1 to 20 of 27

March 7, 2011 by

CRM players should tap social demand

Telecoms, tourism and public sector industries want social media components in their customer relationship management strategy, indicating "much promise" for service providers in this market, research firm says.

August 27, 2009 by

A Google model for mobile advertising?

The week is not over yet but it seems I've already exceeded my quota of interviews with IT executives. Most of them are mobile officials who came over to the country to attend the recently concluded IMMAP (Internet and Mobile Marketing Association of the Philippines) conference.

July 5, 2006 by


Technology helps to sharpen StarHub's competitive edge in a cut-throat telecoms market.For Singapore's second largest telco, which offers a slew of mobile, cable TV and broadband services, IT initiatives are aimed at improving the customer experience, maximizing revenue, and generating better cash flow.Its most notable accomplishments include developing programmes to gain enhanced business intelligence and market segmentation capabilities, and building a payment collections management system.Its business intelligence capabilities, for instance, involves consolidating information from different sources within StarHub, such as customer care, billing and usage platforms. This makes it easier for the company to develop strategies for new converged products and services. Through better customer insights, StarHub is able to identify up-selling and cross-selling opportunities to potential customers, and maximize the revenue through better target marketing.

January 31, 2006 by

Boneheaded Microsoft DRM statement

Microsoft's Amir Majidimehr said something stupid at an Informa Telecoms & Media Digital Rights Management conference today: Microsoft doesn't want to support an ecosystem of hobbyists.


You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.
See All
See All

Most Popular