Following the hire, rumors abound of a potential Cambridge, UK office for the iPad and iPhone maker.
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While some iPhone 6 and iPhone 6 Plus pricing is now available for the UK, the best bet for getting your hands on one of the new devices seems to be the Apple online store - as long as you don't mind waiting.
Apple's biggest European markets look set to be served the new iPhone 6 and 6 Plus on 19 September, while others will have to wait at least a week longer.
The House of Lords has approved a long overdue copyright 'exception', making it legal to copy content for personal use.
Windows Phone continues to rise as well as consumers grab the cheaper Nokia Lumia models.
Apple looks to be rolling out its 'iPhone Reuse and recycle Program' across Europe in coming months.
Around 2,000 people queued at an Apple Store in the UK to be in with the chance of getting their hands on the new iPhone. And this is a scene that's being repeated all around the world today as the new handset makes its sales debut.
Carriers are concerned due to the severe limitations of Apple's iPhone 5s and 5c stock in the United Kingdom, according to reports.
UPDATED: With separate pricing for 3G and 4G data, iPhone 5c and 5s buyers will have to sift through a lot of information to find which deal suits them best.
UK consumers will get a slightly better deal than their continental counterparts when the two Apple devices go on sale next week.
Customize your own Moto X? A Lumia 920 in your choice of fab plastic? Or perhaps a new iPhone 5C? Meh. I need something that can withstand the rigors of daily business and travel without putting an ugly, bulky case on it.
The UK's 4G market is set to heat up with O2 launching the first rival network to EE.
The iPhone is to be made available to millions of T-Mobile USA subscribers, which should help buoy up what might otherwise be a soggy June quarter for Apple.
But is it too late for T-Mobile? Has Apple seen its iPhone peak, or will the fourth largest US cellular firm be able to claw back its falling subscriber base?
UPDATED: Despite a strong hold of the worldwide public sector market, the UK government doesn't believe the latest BlackBerry 10 software is safe enough for secure communications. For now, the only modern day smartphone capable of government use in the UK is the iPhone.
The UK's 4G spectrum situation is improving but iPhone 5 owners keen to take advantage of the higher speeds the networks offer will be disappointed.
A guest blog from Rob Parker on some tips for using a U.S.-based iPhone 5 while traveling in England, France and Belgium.
Apple has fired the starting gun on retail sales of the iPhone 5, the sixth version of the iOS-based handset. Find out where it will cost you the least, in our rundown of the plans out there.
Apple's latest iPhone retails from £529 for the handset only, while various operators have unveiled 24-month packages that add up to more than £1,000 over the life of the contract
The former Everything Everywhere gets a jump on rivals again by becoming the only UK operator to sell a 4G LTE version of Apple's newly launched iPhone.
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