A snapshot of enterprise cloud adopters at Workday Rising
You could learn a lot about customers of enterprise cloud applications at Workday's annual convention this week
You could learn a lot about customers of enterprise cloud applications at Workday's annual convention this week
A decade ago, Yahoo! staked its future on a backwards-looking model of content instead of developing online services. Today, Twitter is making a parallel error.
DoubleClick is an advertising-as-a-service company with more than $100 million annual revenues. But it's not worth $2 billion, not even to the big contextual ad players like Google and Microsoft, because the Web makes advertising redundant.
I want to be skeptical about the rumors of a potential alliance between Google and Salesforce.com, but just occasionally, the what-if analysis says a merger is on. The timing of GOOG-meets-CRM is potentially at such a juncture.
What's behind this web advertising landgrab? This is the webification of advertising, taking advantage of the connected fabric of the Web, and it depends for its success on other fundamental characteristics of the Web, such as network effects.
If you look at why AdWords generates as much revenue for Google as it does, you can break it down into three separate aspects and analyze the threats to revenue and profitability.
My dream is a world where I can pick-and-mix services from different providers, selecting the combination of services that best fits my needs. But today it's just a dream.
There are several ways of making money from on-demand. Advertising is the least effective, subscription remains the most popular, and transaction commissions will overtake both.