Common misconceptions about MBAs
Common misconceptions about MBAs can prevent students getting the most out of this dynamic, multifaceted degree. Read on to see these myths debunked.
Common misconceptions about MBAs can prevent students getting the most out of this dynamic, multifaceted degree. Read on to see these myths debunked.
The shift to digital marketing comes with a lack of reliable outcomes making it harder to forecast sales — bad news for pre-IPO startups and public companies
Researchers have found a link between views of certain Wikipedia pages and future stock market trends.
Consumers should be given role in company's marketing efforts as social networks take them to forefront of product branding and innovation.
Royal Dutch Shell said Monday that it will farm out its technology and telecommunications infrastructure in three deals valued at about $4.2 billion.
Hewlett-Packard said Wednesday that it has inked a seven-year outsourcing pact with Unilever valued at $675 million.Under the pact (statement), HP will manage Unilever's technology infrastructure in the Americas, Asia, Africa, Turkey and the Middle East.
Many businesses find that tracking blogs and online discussion groups yields candid--and crucial--information about their products, services and competitors.
For corporations, patent donations can mean lower taxes. For critics, the practice is wildly unrealistic.
CEO Carly Fiorina says Hewlett-Packard can meet the year's consensus projections for earnings because of its ability to cut costs and take business from rivals.
Privacy advocates warn that interactive TV companies plan to watch consumers and collect massive amounts of personal data.