Service helps small businesses build visibility for marketing content

Service helps small businesses build visibility for marketing content

Summary: Outbrain's self-serve Amplify platform can help SMBs increase the amount of time that visitors spend on their Web sites for as little as $10 daily.


Small businesses with an active blogging campaign or lots of marketing brochures and white papers to promote might want to consider a new cloud service from New York-based Outbrain that can help boost the visibility of their content.

The Amplify service let companies submit their content (such as a blog entry or a case study) to contextually relevant premium publisher sites, where it appears as an editorial recommendation. The minimum campaign for these paid recommendations is $10 per day, according to information on the company's Web site.

Dashboard_ SelfServ (1)

The offering was born out of Outbrain's sophisticated content recommendation service — used by the likes of CNN, Fox News, Hearst and Rolling Stone magazine. These publishers use the engine to ensure that their content shows up on blogs or new sites that cover similar topics; or they cloud be used internally to help serve up additional articles on a site that might related to one that a visitor is reading. The recommendations are contextual, so that they relate to the original source of content.

"Businesses large and small understand the importance of content marketing - whether it's a Fortune 500 publishing a white paper, or a restaurant framing a great review from a local newspaper and hanging it in their window," said Yaron Galai, cofounder and CEO of Outbrain. "Outbrain Amplify enables marketers to realize the full value of their content by exposing it to captivate audiences on some of the top publishers in the world."

Amplify was beta-tested by a number of small companies, including Swanson Health Products, which sells discount vitamins, supplements and herbs.

The service helped increase the amount of time visitors spent on the Swanson Health blog by up to 24%, while almost doubling the number of referrals to new visitors, according to an Outbrain case study.

Topics: SMBs, Cloud

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • rss

    Thanks, great writeup Heather. I think my favorite outbrain feature is the rss feed tool. Every blog post automatically creates an ad. Another content marketing tool that has become my go to is - both have been great for my small consulting firm. Both outbrain and virurl had return rates between 29%-35% and on average 2+ pageviews per visit.
  • Creating Content

    This is a great service...but I know first hand that small business owners often don't have time to create content. I ran across a business service a few months ago that helps SMBs create blog content. Your readers should check it out at
  • Good news for those looking for jobs & for companies looking for candidates

    Looking for job without having to search through endless pages of help wanted in print or online is now a reality. Smart Classified coded sClassified is a new technology designed to reverse traditional way of looking for jobs. Smart Classified makes it possible for the kind of job you are interested in to find you no matter where you are and no matter what you are doing. In a nutshell, sClassified of is the gateway to effective job search and this is just the beginning.
  • Content is important

    No matter how small is your business it's necessary to have website and a blog is a should have. Everybody knows fresh and relevant content in the blog helps the site to be search engines friendly. I agree it's hard to create new content. Definitely we'll try Amplify platform for our new site $earch.
    Miglena Nedelcheva