BlackBerry opens Expert Center in Singapore

BlackBerry opens Expert Center in Singapore

Summary: Research In Motion steps up customer service investment with a dedicated after-sales service center in Singapore--its second in Asia, after Indonesia which has 56 such facilities--ahead of next month's BlackBerry 10 launch.


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  • BlackBerry diagnosis tool

    Service staff at the counter will first run the customer's BlackBerry device through their diagnosis tool to determine various details such as model and software version numbers. These will be used to generate a jobsheet which repair staff can draw reference from.

  • BlackBerry jobsheet

    Tang explains customer privacy is protected as no personal particulars are kept on the jobsheet. Instead, the jobsheet contains only an anonymized tag generated by the counter staff, she said, adding RIM is the first in the industry to adopt such a practice.

  • BlackBerry repair bench

    Behind the scenes, service staff work in a production chain--starting from the left--which takes care of flashing, or BIOS updates, to mechanical repairs on the right. The area behind the yellow line is restricted to workers for static protection.

Topics: Smartphones, Hardware, BlackBerry, Singapore


Loves caption contests, leisurely strolls along supermarket aisles and watching How It's Made. Ryan has covered finance, politics, tech and sports for TV, radio and print. He is also co-author of best seller "Profit from the Panic". Ryan is an editor at ZDNet's Asia/Singapore office.

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1 comment
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  • Too llittle too late

    Finally a customer service centre arrives 2 years after we gave up & switched away from Blackberry in the office.
    Well done RIM!