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An interactive wall greets visitors at the entrance of the branch. The installation, carried out by technology vendor MicroTile, is the first of its kind in Asia, according to DBS. It interacts with customers through motion, enabling them to gain insights on the Asian banking industry, or access information about promotions and other offerings from the bank.
QR codes on the same interactive screen gives customers discounts to food and beverage places within Marina Bay Financial Center, after they scan the codes with their smartphones.
The installation also features artificial intelligence (AI) technology, named "New Asia", which model is based on a current employee from the bank's management associate program. She will introduce features and promotions available from the bank through motion technology, as well as provide insights on the Asian banking and finance scene.