DBS Bank transforms customer experience with tech

DBS Bank transforms customer experience with tech

Summary: The Singapore bank's latest branch taps technology to improve customer service, providing a more interactive and intuitive experience, say DBS execs.

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  • An interactive wall greets visitors at the entrance of the branch. The installation, carried out by technology vendor MicroTile, is the first of its kind in Asia, according to DBS. It interacts with customers through motion, enabling them to gain insights on the Asian banking industry, or access information about promotions and other offerings from the bank.

     

  • QR codes on the same interactive screen gives customers discounts to food and beverage places within Marina Bay Financial Center, after they scan the codes with their smartphones.

  • The installation also features artificial intelligence (AI) technology, named "New Asia", which model is based on a current employee from the bank's management associate program. She will introduce features and promotions available from the bank through motion technology, as well as provide insights on the Asian banking and finance scene. 

Topics: Banking, Emerging Tech, Singapore

Ellyne Phneah

About Ellyne Phneah

Elly grew up on the adrenaline of crime fiction and it spurred her interest in cybercrime, privacy and the terror on the dark side of IT. At ZDNet Asia, she has made it her mission to warn readers of upcoming security threats, while also covering other tech issues.

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