DBS Bank transforms customer experience with tech

DBS Bank transforms customer experience with tech

Summary: The Singapore bank's latest branch taps technology to improve customer service, providing a more interactive and intuitive experience, say DBS execs.

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  • QR codes on the same interactive screen gives customers discounts to food and beverage places within Marina Bay Financial Center, after they scan the codes with their smartphones.

  • The installation also features artificial intelligence (AI) technology, named "New Asia", which model is based on a current employee from the bank's management associate program. She will introduce features and promotions available from the bank through motion technology, as well as provide insights on the Asian banking and finance scene. 

  • While waiting for their number to be called, customers can get a queue number and pre-complete electronic forms on touchpads located at the branch.

    DBS officials say this is designed to help save time while queuing for banking services, as well as reduce paper usage because forms are filled up digitally and sent to customer service staff who will attend to them when available.

Topics: Banking, Emerging Tech, Singapore

Ellyne Phneah

About Ellyne Phneah

Elly grew up on the adrenaline of crime fiction and it spurred her interest in cybercrime, privacy and the terror on the dark side of IT. At ZDNet Asia, she has made it her mission to warn readers of upcoming security threats, while also covering other tech issues.

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