Siebel releases latest CRM suite

Enterprise software provider Siebel has released the latest version of its main suite of applications for customer relationship management (CRM) which it claims contains improved business analytics and advanced order management.

Siebel 7.8 was announced at the company's fifth annual user conference in Barcelona on Monday. The company claims it provides sales organisations with a single view of all its customer information and interactions.

Laurent Pacalin, general manager, Siebel CRM products, said Siebel 7.8 should allowwww. sales and service organisations to provide customers with the "right product, at the right price, at the right time".

"Now more than ever, companies are looking for ways to increase sales by improving the customer experience at every stage of the customer life-cycle — from placing an order to resolving a service issue," he said.

According to Siebel, customers for the new product include BT, services company EDS and Fujitsu-Siemens.

Yankee Group analyst Sheryl Kingstone said that increasingly companies need an overarching view of their marketing, sales and customer service operations. "Companies need actionable insight into loyal customers — linking the impact of marketing campaigns on customer retention and lifetime value."