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Magic Mirror leverages augmented reality for consumers to try on the latest fashion apparel even before the physical products hit the local market.
According to Chong Chieh Tseng, CTO of The Interaction Company, Magic Mirror automatically recommends a range of outfits to the customer the moment he or she stands in front of the screen. They can then "swipe" through the choices to pick the right outfit, using similar motion detection technology as Microsoft's Kinect, he added.
The startup is currently working with Parco departmental store on a pilot project, which should help shoppers skip the long changing room queues and cut down on the time for them to make their purchases, Chong said.