Singapore showcases early-stage digital tech

Singapore showcases early-stage digital tech

Summary: The Media Exploits 2012 event gives local startups a platform to exhibit innovations ranging from mobile advertising and online games to video streaming and analytics.


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  • VDancer Revolution is a 3-D dance game built for mobile devices. Players get to choose their avatars and control their dance moves by tapping on the screen.

    According to Lau Kin Wai, managing partner of game developer Fatfish, music and dance games such as Guitar Hero are "big" among mobile users. But there has not been much innovation in this space for some time, so Fatfish hopes to seize this opportunity.

    The game is set to market by the first quarter of 2013.

  • As part of its game development, Fatfish captured the moves of a real dancer before splicing and resequencing them according to song beats. These moves are then incorporate into the avatars, Lau explained.

    Moving forward, Lau hopes to follow in the footsteps of popular games such as Draw Something and Scramble With Friends by enabling users to play and interact with each other online.

  • Data mining and analytics startup Knorex is hoping to shake up the mobile advertising scene with its Snap2Tell mobile imaging technology.

    CEO Justin Choo told ZDNet Asia it had developed a mobile application that allows users to access interactive content such as videos, photo galleries and even downloadable discount coupons via augmented reality.

    This gives advertisers a new way of engaging with audiences, especially since the media industry is always looking for new ways to generate revenue, he said.

Topics: Emerging Tech, Apps, Mobility, Start-Ups

Ellyne Phneah

About Ellyne Phneah

Elly grew up on the adrenaline of crime fiction and it spurred her interest in cybercrime, privacy and the terror on the dark side of IT. At ZDNet Asia, she has made it her mission to warn readers of upcoming security threats, while also covering other tech issues.

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