Singapore showcases early-stage digital tech

Singapore showcases early-stage digital tech

Summary: The Media Exploits 2012 event gives local startups a platform to exhibit innovations ranging from mobile advertising and online games to video streaming and analytics.


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  • As part of its game development, Fatfish captured the moves of a real dancer before splicing and resequencing them according to song beats. These moves are then incorporate into the avatars, Lau explained.

    Moving forward, Lau hopes to follow in the footsteps of popular games such as Draw Something and Scramble With Friends by enabling users to play and interact with each other online.

  • Data mining and analytics startup Knorex is hoping to shake up the mobile advertising scene with its Snap2Tell mobile imaging technology.

    CEO Justin Choo told ZDNet Asia it had developed a mobile application that allows users to access interactive content such as videos, photo galleries and even downloadable discount coupons via augmented reality.

    This gives advertisers a new way of engaging with audiences, especially since the media industry is always looking for new ways to generate revenue, he said.

  • The application also works on text-based content to give users a different experience when reading, Choo said. 

    Asked how the imaging technology is different from QR codes, the CEO said Snap2Tell is able to recognizes images in different formats and on various platforms including billboards and notice boards. It is also not limited by distance to detect an image, which is not the case with QR codes, he added.

Topics: Emerging Tech, Apps, Mobility, Start-Ups

Ellyne Phneah

About Ellyne Phneah

Elly grew up on the adrenaline of crime fiction and it spurred her interest in cybercrime, privacy and the terror on the dark side of IT. At ZDNet Asia, she has made it her mission to warn readers of upcoming security threats, while also covering other tech issues.

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