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With celebrations for the country's Aug. 9 national day hitting full swing, ZDNet Asia highlights some local startups which have been proudly flying the Singapore flag and showcasing its culture in their products.
The five featured include e-commerce startup PayWhere, with its social commerce platform TackThis. The service has been used to power up the donations processing system for a charity campaign currenlty running in the lead up to the national day celebrations.
Another startup with a product under the event banner is Massive Infinity and its app, NDPOnTheGo. The application helps provide information related to the National Day Parade, and includes the use of augmented reality in one of its games as a way to engage users.
Leveraging Singapore culture, particularly coffee drinking, is one of the success stories behind yet another startup Burpple. It ran a project to educate users on how to order "kopi" or local coffee "like a pro", which went viral at home and overseas. It eventually caught the interest of the local tourism board, which borrowed the concept for its own promotional activities.
Kopi was also the ingredient for success for one-man outfit, Afzane. Its time-management game, where the player runs a coffeeshop in Singapore, hit the number one spot for games in the iTunes app store here as well as in Malaysia for about two weeks.
Tourists to Singapore can also look forward to getting around more easily with the services of the fifth featured startup, TouristPads, an iPad rental company dedicated to the tourism industry. The company believes with more tech-savvy and business travellers visiting the country, getting around with a mobile device instead of conventional maps will be a growing trend.