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Massive Infinity's Zhao Jin, Android programmer (left) and David Narzaree, Android programmer (right)
testing the app
In line with 2012's National Day celebrations, startup Massive Infinity launched an app, NDPOnTheGo, to engage Singaporeans under this year's theme "Loving Singapore". The app aims to not only relay information about this year's event, but keep users entertained.
Massive Infinity began as a joint venture in 2011 between two local companies involved in media production and Web systems. The founders saw an opening in Southeast Asia for mobile apps designed for business, integrating backend database systems with frontend mobile devices.
The company aims to "create bespoke Apps" for businesses to help customers to do their jobs better or easier.
"We love pushing the boundaries and trying new cool technologies," said Kris Heslop, the manager and lead iOS programmer of the eight-man team. He added that one example was the incorporation of augmented reality (AR) features in the treasure style game in NDPOnTheGo app.
What did you decide was important to have in order for NDPOnTheGo to be successful?
Heslop: We wanted to create an app that not only relayed information about this year's NDP, but also engaged users in a fun and interactive way while still staying true to the overall theme of "Loving Singapore". The app contains features such as news, social media, live streaming of the NDP parade and an events schedule.
One of the more cool features in the app is the "LovingSG Trail" which makes use of smartphone features such as augmented reality, location services and the internal compass and accelerometer. In the game, there are four trails based around four different themes Heritage, Urban, Green and Food. Each trail has been released over a schedule of weeks starting from early May. The game is a treasure hunt style game which engages users to go out and explore Singapore and remember what they love about the island.
To play the game, the user selects a location in the trail and is presented with a question and a location on the map. The user must then navigate to this location and find the place of interest. Once the user has found the place of interest, the location service on the app will detect that the user has reached the location and an AR object will appear near the place of interest. The user must take a picture with the AR object and share it on their Facebook to complete it, after which that location will disappear from the grid and be no longer selectable.
As the game is now coming to an end, the trail has proved to be popular with users hitting the 1,000s and a lot of positive feedback from the participants.
How many downloads has it managed to achieve so far?
The app had around 15,000+ downloads, with 7,000 in the first week hitting number three in the iTunes AppStore Singapore chart.
The main success for us was that LovingSG trail was played and enjoyed by over 2,000 users during the course of the four trails. A lot of people won prizes for their participation and we had good feedback from the public. We set out to engage with users and help them to remember the thing they love about Singapore and we feel we achieved that