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On the right is Wen Yonggang, assistant professor at NTU's school of computer engineering, who led the project. According to Wen, current TV distribution technology is challenged by scalability as video streaming cannot support multiple devices.
Using cloud, the school claims its Social Cloud TV technology can "cost-effectively" transcode videos at the backend and stream the video into devices in the most suitable format.
During the demonstration, a team member showed how users can use an app to "pull" onscreen TV content on to a mobile device, which will switch off the streaming video simultaneously, and vice versa. However, the assistant professor said the exact details of this process cannot be detailed due to pending patent applications for the technology.
One of the team members initiates a text chat with another user. The system supports both text and video chat. Users can simultaneously video chat while the TV content is streaming at the backend.