Six clicks: Social sites and their image stains

Six clicks: Social sites and their image stains

Summary: It is often difficult to regain trust and improve perception after a social networking site has angered its users. We look at six companies that have made decisions which have stained their brand image.

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  • Reddit and the Boston Marathon bomber suspect

    The reddit community came together in in its efforts to find and name the Boston bombers who set off two bombs at the end of the Boston Marathon in 2013.

    Redditors combed through photographs trying to identify the bomber, and one, the “blue robe guy”. Unfortunately redditors mistakenly named missing student Sunil Tripathi as a suspect. Erik Martin, general manager of reddit said:

    "Some of the activity on reddit fuelled online witch hunts and dangerous speculation which spiraled into very negative consequences for innocent parties."

    "The reddit staff and the millions of people on reddit around the world deeply regret that this happened. We hoped that the crowdsourced search for new information would not spark exactly this type of witch hunt. We were wrong.

    The search for the bombers bore less resemblance to the types of vindictive internet witch hunts our no-personal-information rule was originally written for, but the outcome was no different."

    Image: FBI

  • Twitter and its response to abuse

    Twitter has been slammed over failing to respond to abusive Tweets directed at some of its users. In the UK Isabella Sorley and John Nimmo were sent to jail after  they sent abusive tweets to Caroline Criado-Perez during her campaign to get a woman's face onto a ten pound note.

    The police often have to track down the abusers themselves as Twitter is reluctant to comply with requests for information.

    Twitter’s transparency report shows that it does respond to requests for information by police forces arouod the world. The report has a worldwide average response to requests of 57 percent. The US has 69 percent of its requests responded to whereas the UK, despite issuing 25 requests had only 4 percent of these actioned.

    Image: Twitter

  • YouTube comments permitted only from Google+ users

    In November 2013 YouTube stipulated that only users with valid Google+ accounts could place comments on YouTube videos which would be displayed according to the "community engagement, reputation, and up-votes for a particular comment".

    This led to widespread condemnation of the decision. Users with YouTtube accounts or Gmail already have Google plus accounts — even if they are not used.

    Google was lambasted for the move and the co-founder of YouTube Jawed Karim strongly voiced his disapproval about the change.  He deleted every video from his channel apart from the first video ever uploaded to YouTube. “Me at the zoo” which was uploaded on 23rd April 2005. Karim really does not want a Google+ account.

    Image: YouTube

Topic: Social Enterprise

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  • . . . another gallery?

    NOPE, I will not read this article with Multi-Page galleries.
    I pay for my Internet Service, pay me a piece out of your kitty of click-throughs.
    .
    fm.usa
    • The amount of...

      The amount of advertisements on TV, Radio and now the Internet is ABSOLUTELY DISGUSTING!

      One barely gets into the plot of "X" and BAM!!!!
      EPOCH endless adverts, one after another,
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      after another
      (YAH, I have counted that many in a row)
      .
      THEN FINALLY the show comes back on and you forgot what it was all about.
      .
      idiots
      .
      fm.usa
  • Sorry Eileen

    I know it's not your doing.
    fm.usa
  • No No No No No No and .... No

    NOPE, I will not read this article with Multi-Page galleries. Sorry to the advertisers. If we all refuse to do this then ZDnet will make a change
    Integratefulness
  • I don't want no stinking galleries!

    I want an article that I can save.

    Rewrite these correctly.
    southvalley