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Quarter finals see huge social media spike
The World Cup quarter finals had a huge impact on the content generated across social networks - particularly after the Brazil and Colombia match. According to a study by research firm R18 using data analytics tool Airstrip between July 4 and 5, there were 1,142,106 posts in Portuguese on Twitter, Facebook and Instagram. The Brazilian team was mentioned in 411,076 of those posts, while Colombia was the second most talked about, with 154,941 posts. There were nearly 200,000 posts about the Brazilian player Neymar and the injury he suffered at the end of the match.
Facebook is the busiest channel
Facebook is the busiest social network for World Cup-related activity, according to a study by digital marketing agency Global Web Index. The study covered fans in the United States, United Kingdom and Brazil on the opening match has found that 93 percent of them have used Facebook to check results or to post their impressions about the events.
140 million messages exchanged on Facebook during opening match
According to Facebook, the opening Work Cup match was followed by 58 million people and about 140 million messages were exchanged during the event. Brazilians represented a 30 percent share of Facebook traffic that day.