S'pore tech shines at CommunicAsia 2010

S'pore tech shines at CommunicAsia 2010

Summary: photo At CommunicAsia 2010, local innovations get showcased by Singapore's Agency for Science, Technology and Research (A*Star) and the Infocomm Development Authority.


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  • Just beside the A*Star setup is Singapore's Infocomm Development Authority's pavilion where there are kiosks for visitor to experience the Singapore 2010 Odyssey, a 3D virtual world for the Youth Olympic Games (YOG). According to an IDA representative, the online game currently has nine sports and about 200,000 registered members, with half from Singapore.
    Asked if the virtual world will be maintained after the games, IDA said its intention was not only to build a virtual world for the YOG but encourage the use of virtual worlds by the local industry and schools.

    Photo by Liau Yun Qing

  • Also at the IDA booth is an exhibition of digital signage for targeted-marketing from Singapore firm 1-2-1View. A company representative says the signage attracts attention of passers-by by making their bodies look like they are on fire.

    Photo by Liau Yun Qing

  • The digital signage detects when a passer-by has fixed his or her attention on the screen using the Web camera located at the top of the screen. The program then detects the age and gender of the audience and displays age and gender-targeted ads. The ad shown here is a shampoo commercial targeted at females.
    The technology is currently implemented by Singapore Press Holdings at locations including Far East Square, the demonstrator said, adding that advertisers can benefit by paying only for the ads displayed.

    Photo by Liau Yun Qing

Topics: Networking, Hardware, Mobility, Storage, IT Employment

Liau Yun Qing

About Liau Yun Qing

The only journalist in the team without a Western name, Yun Qing hails from the mountainy Malaysian state, Sabah. She currently covers the hardware and networking beats, as well as everything else that falls into her lap, at ZDNet Asia. Her RSS feed includes tech news sites and most of the Cheezburger network. She is also a cheapskate masquerading as a group-buying addict.

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