S'pore tech shines at CommunicAsia 2010

S'pore tech shines at CommunicAsia 2010

Summary: photo At CommunicAsia 2010, local innovations get showcased by Singapore's Agency for Science, Technology and Research (A*Star) and the Infocomm Development Authority.

SHARE:

 |  Image 9 of 10

  • Thumbnail 1
  • Thumbnail 2
  • Thumbnail 3
  • Thumbnail 4
  • Thumbnail 5
  • Thumbnail 6
  • Thumbnail 7
  • Thumbnail 8
  • Thumbnail 9
  • Thumbnail 10
  • Also at the IDA booth is an exhibition of digital signage for targeted-marketing from Singapore firm 1-2-1View. A company representative says the signage attracts attention of passers-by by making their bodies look like they are on fire.

    Photo by Liau Yun Qing

  • The digital signage detects when a passer-by has fixed his or her attention on the screen using the Web camera located at the top of the screen. The program then detects the age and gender of the audience and displays age and gender-targeted ads. The ad shown here is a shampoo commercial targeted at females.
    The technology is currently implemented by Singapore Press Holdings at locations including Far East Square, the demonstrator said, adding that advertisers can benefit by paying only for the ads displayed.

    Photo by Liau Yun Qing

  • Near-field communications (NFC) technology was also demonstrated by IDA at the show. The Apple iPhone used in the demonstration has an NFC-dongle attached. The photo above shows the dongle reading information from the NFC chip--a video of how to make yummy tiramisu is then pushed to the phone. The phone shown in the lower half of the picture is used as a charge card, with the receipt terminal printing out the amount paid.

    NFC will not yet be available for the mass market in Singapore because of a lack of infrastructure ranging from NFC-equipped phones to NFC terminals, said the demonstrator. IDA hopes to promote the technology and is now in discussions with telcos and banks.

    Photo by Liau Yun Qing

Topics: Networking, Hardware, Mobility, Storage, IT Employment

Liau Yun Qing

About Liau Yun Qing

The only journalist in the team without a Western name, Yun Qing hails from the mountainy Malaysian state, Sabah. She currently covers the hardware and networking beats, as well as everything else that falls into her lap, at ZDNet Asia. Her RSS feed includes tech news sites and most of the Cheezburger network. She is also a cheapskate masquerading as a group-buying addict.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

Talkback

0 comments
Log in or register to start the discussion