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Damien Demaj, Geospatial Product Engineer at ESRI analyzed the Olympic Gold Medal tennis match between Roger Federer and Andy Murray. He studied "the spatial variation of serve patterns" in his project, "Using Spatial Analytics to Study Spatio-temporal Patterns in Sport."
Demaj's analysis focused on the placement and bounces of each serve in the match. He found that the location where the server was standing, the service patterns, and the importance of that particular point in the match were keys to understanding the game. For example, in the ad court Federer's spacial service cluster went left most of the time with a wide spread while in the deuce court he was more accurate. Murray's clusters were more focused and favored the right side of the court. Murray won the match: 6-2, 6-1, 6-4.
Talk about detailed analysis, here's one of the tools he designed, "The sequence of bounces then allowed us to create Euclidean lines between p1 (x1,y1) and p2 (x2,y2), p2 (x2,y2) and p3 (x3,y3), p3 (x3,y3) and p4 (x4,y4) etc in each court location."