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In his new book, Sports Analytics: A Guide for Coaches, Managers, and Other Decision Makers, Benjamin Alamar says that sports analytics is in its infancy and teams can gain a significant advantage by using it. He cites a recent survey which showed that while 37 percent of teams have easy access to one another's data, 37 percent of them do not employ a database programmer.
Alamar says that sports and business need analytic tools and computer power to sift through massive amounts of data to produce reports that can be used to develop a competitive edge. He refers to how small market teams such as the Oakland A's have used sports analytics to successfully compete with the larger, better financed organizations.