Stardeals becomes Groupon post-legal win

Stardeals becomes Groupon post-legal win

Summary: Groupon's local coupon business has officially changed its name from Stardeals Australia to Groupon Australia today after it won a legal battle for the title from home-grown competitor Scoopon, a sister site of CatchOfTheDay.

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TOPICS: Legal
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Groupon's local coupon business has officially changed its name from Stardeals Australia to Groupon Australia today after it won a legal battle for the title from home-grown competitor Scoopon, a sister site of CatchOfTheDay.

Stardeals

Stardeals is no more, as Groupon changes its name.
(Credit: Stardeals screenshot by Colin Ho/ZDNet Australia)

Groupon's local arm has now changed its name to Groupon Australia, and also began operating under www.groupon.com.au.

Scoopon had registered the "Groupon" trademark locally in mid 2010, forcing US-based Groupon to commence trading as Stardeals in February 2011.

Groupon launched legal action to wrest the name back from Scoopon, which was set to go to trial this month. The two parties settled before the case hit the courts. Settlement details have been kept confidential in the case, but Scoopon's founders had previously turned down offers of over US$280,000.

Groupon Australia CEO Patrick Schmidt described it as an exciting day for the company.

"The Groupon brand is known the world over as the pioneer of local e-commerce. It's a trusted brand that many people know, so to have that strength now fully behind us is great," he said in a statement.

Topic: Legal

Luke Hopewell

About Luke Hopewell

A fresh recruit onto the tech journalism battlefield, Luke Hopewell is eager to see some action. After a tour of duty in the belly of the Telstra beast, he is keen to report big stories on the enterprise beat. Drawing on past experience in radio, print and magazine, he plans to ask all the tough questions you want answered.

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