Swatch challenges Apple's iWatch trademarks

Swatch challenges Apple's iWatch trademarks

Summary: Swatch believes that the term iWatch – trademarked by Apple in several countries – will be confused with its 'ISwatch' line of watches.

SHARE:
TOPICS: Apple, Legal
4
Swatch attempting to block Apple's iWatch trademarks - Jason O'Grady
(Photo: Swatch)

The world's largest watchmaker, Swatch, is seeking to block Apple's iWatch trademarks because it believes that consumers will confuse it with their ISwatch line of watches according to Bloomberg

Apple has trademarked the term "iWatch" in several countries including Russia, Mexico, and Japan. Earlier this month Apple updated its iWatch trademark to cover Class 14, a category given to jewelry, clocks and watches.

Serena Chiesura, Head of Corporate Communications at The Swatch Group Ltd., called Apple's iWatch trademark "confusingly similar" to its ISwatch trademark.

Swatch CEO Nick Hayek told Bloomberg in a telephone interview that Swatch's measures include pointing out the use of "iWatch" to authorities in all the countries where it has been registered as a trademark, but added that it has "no plans" to take Apple to court.

More analysis can be found at Patently Apple.

Topics: Apple, Legal

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

4 comments
Log in or register to join the discussion
  • Patent or TradeMark?

    "Swatch believes that the term iWatch – patented by Apple in several countries – will be confused with its 'ISwatch' line of watches." - surely a Patent is a Patent, a TradeMark is a TradeMark? The subhead is confused here!
    Master668
    • Swatch is purposely confusing it's own customers

      The pot is calling the kettle black here. There must have been a marketingmanager at Swatch who understood that by deliberately confusing people by adding the letter I to it's brand it could sell many more on the back of Apple's iconic "I" Brand.
      rhon@...
  • Swatch....

    I remember the 80's swatch, ha ha.
    1970s Big Foot filed a motion. He said Swatch could be confused with his abbreviated name: Sqwatch
    GSavage777
  • Sigh! They are paranoid.

    Do they really think we are that blind we can't see the S?
    Laraine Anne Barker