SXSW Interactive 2013 Trade Show Favorites

SXSW Interactive 2013 Trade Show Favorites

Summary: The SXSW Interactive 2013 trade show featured exciting and innovative products and exhibitors. Themes included waterproof cases, 3D mobile apps, privacy and more.


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  • Aurasma at SXSW 2013 Trade Show

    The Aurasma demonstrations had trade show attendees gathered and in awe. In fact, I immediately downloaded the free app and took a brochure to dinner after the expo to show my colleagues how it works.

    HP's augmented reality platform (SDK, iOS and Android, free) uses a smartphone (or tablet's) camera to detect images and overlay rich media animations in 3D on top to turn an image into a visual experience. It's primarily pitched for print media, but here is an example of live-world overlay:

    Photo by John Adams.

  • SXSW 2013 Trade Show trend: waterproof cases

    Another recurring theme at the expo was waterproof (and even freeze-proof) cases for smartphones and tablets. Above is Lifeproof's iPad case (starts $99.99).

    Photo by John Adams.

  • Lifeproof at SXSW 2013 Trade Show

    This iPad lived underwater in a fish tank throughout the trade show.

    Photo by John Adams.

Topics: Apps, Android, Emerging Tech, Hardware, iPhone, iPad, Start-Ups

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