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Message 13 of 1
Lot of people think iPad's success is due to clever marketing by Apple, but very few people think about its user experience. If someone is already using iPhone, they are good at iPad. And also the ecosystem that Apple has created. They just followed the Microsoft's secret sauce of encouraging the developers with plethora of tools. Eventually made XCode as a reliable and powerful tool to build iOS apps like Visual Studio does for Microsoft environment. Also Apple's control on the so called Walled Garden creates less head-ache for users even though it is a hurdle for developer. But actually that helps once the developer gets used to it, which rest of the ODMs and their respective Platform providers never realized.
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