@roger that My point is that the Tim Cook era began several years ago. Only now, Cook will get the credit for some great successes, with Jobs in the background still collecting some credit.
Jobs has never been the big innovator at Apple. He has many great engineers who innovate every day.
Jobs has been the guy who said "No" to innovations that wouldn't work, often because consumers were not quite ready yet and more often because the technology was not yet good enough to make a really useful, fun-to-use product.
Jobs was also the guy who had exceptional long-term vision of what a computer could be. I shared that vision. I wanted computers that could display and edit video.
Don't forget that Apple created Quicktime way back in the early 1990s, perhaps before that. It could play movies. But no one wanted to watch the 2-inch by 1.25-inch movies that processors were capable of displaying at that time. I was exctremely excited when I first used Quicktime, because it showed me the future ten or twelve or fifteen years down the road.
Apple was ready. But the technology was not. Jobs wanted great video and audio capabilities that would let people create, play and edit their favorite songs and movies.
He wanted tiny, low power, low heat devices that could be mobile. That's why Apple, two decades ago, was a heavy investor in Arm Holdings, which builds the processors used in most of today's smart phones.
Jobs saw the future. So did many other people. But Jobs was the guy who more single-mindedly than any other pursued his dream. And I have been a cheerleader for him all the way. Because I knew I wanted what he wanted.
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