David,
Thanks for the kind review. For those individuals that might be stopped by the training video level pricing, there's another option. Here's an excerpt from my blog post about it:
$695.00!?! That's fine, you might say, for a company with dozens or hundreds of programmers, but what about an individual working at home who just wants to see it themselves to fill in their knowledge or review it for others? Also, many companies insist on seeing an "evaluation copy" (which they then have to ship back or else pay full price) before they will commit to a purchase of that magnitude. I need to deal with that, too.
I decided to handle both of those issues by making the same content available in an "Evaluation Copy" that is authorized for viewing only by the individual for whom it is purchased. (The $695 version is authorized for viewing by employees of the company that purchases it, or, in the case of an outside law firm, for their clients.) The Evaluation Copy is priced at only $29.95. That's at the low end of the price of computer books (of which most of us have dozens on the shelf) and high enough to cover my costs plus some modest profit. The main content difference is a simple, unobtrusive "Evaluation copy, not for corporate training" overlay at various points in the video.
-Dan Bricklin
Discussion on:
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