The reality starts to set in about what people are doing on social media. It's not primarily to interact with businesses, especially in the b2b context. What is required is the integration of social tools with your website. Social networks are a way to establish brand presence and extend reach to generate leads that are captured and fulfilled on a well structured corporate site. It all has to work together in an integrated fashion based on overall objectives.
There are no silver bullets, never have been and never will be.
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