140 characters are meant to motivate the B2B prospect or lead to the next step in the process - which is to get more information so they can make an informed decision, i.e. buy now or continue researching the site. Social media helps to awaken the lead's interest. Yes, your website, landing-pages, offer details will help to convert that lead. But you can't expect 140 characters or the Facebook page to be the magic bullet - it's a facilitator - and important ones once used correctly integrated smartly into the sales/marketing/lead gen process. It's all about your funnel and (depending on the nature of your service/product) social media has to be a part of that funnel!
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Message 7 of 1
This article is lacking. It's like saying the great signage that's in front of your business doesn't help generate sales for you. Instead it's all about your great sales staff inside the 4 walls of the business! MALARKEY! 140 characters are meant to motivate the B2B prospect or lead to the next step in the process - which is to get more information so they can make an informed decision, i.e. buy now or continue researching the site. Social media helps to awaken the lead's interest. Yes, your website, landing-pages, offer details will help to convert that lead. But you can't expect 140 characters or the Facebook page to be the magic bullet - it's a facilitator - and important ones once used correctly integrated smartly into the sales/marketing/lead gen process. It's all about your funnel and (depending on the nature of your service/product) social media has to be a part of that funnel!
140 characters are meant to motivate the B2B prospect or lead to the next step in the process - which is to get more information so they can make an informed decision, i.e. buy now or continue researching the site. Social media helps to awaken the lead's interest. Yes, your website, landing-pages, offer details will help to convert that lead. But you can't expect 140 characters or the Facebook page to be the magic bullet - it's a facilitator - and important ones once used correctly integrated smartly into the sales/marketing/lead gen process. It's all about your funnel and (depending on the nature of your service/product) social media has to be a part of that funnel! 
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