@techman31 That really doesn't say much for the rest of Canada!
Product pricing is a science and an art all rolled into one. But at its core is the perceived value of the product to its market, which itself is based on the capability and quality and genuine value for money. If you don't know that, you have absolutely no business selling anything to anyone.
And yes I do know what I'm talking about. I've never once reduced the price of anything. I have however constantly raised the price until the 'tyre kickers' stopped asking the price. It takes balls of steel to do that. But unless I'm the best in my field, I don't play. I've sold $1000 items in a market where the closest competitor was pricing at $300, and the rest from $75-$200. Guess who not only sold the most and of course made the most profit? But I also of course had the best product by a long long way.
That is the game RIM should have played. Instead they got greedy, misunderstood what a tablet device should be and needs to be, and tried to use it to drive Blackberry sales. Dumb dumb dumb. They deserve to fail.
Having said that, I think the Playbook is a sexy device [build-wise, more to my taste than the iPad], that seems to have a decent UI. But if you need a Blackberry to take advantage of all its functionality, it's utterly useless to me. And I most definitely am the very market RIM needs to win.
All so easy to work out. All so easy to lose out and then lose everything.
Discussion on:
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