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Privacy is a grave issue facing us all online today and the simplest route to success for the user/provider relationship is for the provider to offer a simple option form so the user can choose between showing their material to a select few or the whole world. However, the issue with Facebook is that they are cashing in by selling users' personal data as demographic advertising opportunity and basically their entire revenue model is based on selling the data users enter to join for free, to advertisers worldwide.
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