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Facebook and twitter as they are today might not be the most productive tools, and the author clearly states this in saying that "The reality is that social media just hasn???t been pressed into more serious duty yet." And he's right: with some tweaks to the way social media is set up, it could be the most productive tool in the office. Imagine - a personal Facebook site for each office where only people who were in that office had accounts. People could accomplish meaningful tasks while keeping their superiors informed about their whereabouts.
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