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Apple has a problem with Thunderbolt. Thunderbolt is a "Pro" interface supplying lots of access speed and only pros will buy it. What consumers want is USB 3.0. If Apple wants Thunderbolt to take off it needs the pro market. No consumer, other than an occasional geek, is going to pay $50 per cable for Thunderbolt when they can buy a 500 gig drive with a USB 3.0 cable for the same price.
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