Why would someone who can do math do a bad deal? Duh.
On a positive note, though, usually 15% of buyers never redeem their purchase for goods. I'm sure that # ebbs and flows depending on location, price, time of year, and product. Plus, you get the money upfront from Groupon AND purchasers tend to over-buy mostly because of impulse so you make profit on other products purchased.
Still, let me be clear that stupidity on the part of Groupon who allowed the deal AND by the business owner who was desperate for ANY business (even BAD business) should be avoided.
But again, on a POSITIVE note, the best business people learn from their mistakes and figure out how to make this turn out for their best. Best of luck, Rachel. Cheers!
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