Yes, there are cases of poor execution as well and design thinking is not going to necessarily solve the issue of people being indecisive or complacent. However, solving a wrong problem is same as not solving a problem or solving it wrong; both situations lead to a failure. I have found that not spending enough time on finding the right problem is the primary reason for solving a wrong problem. Design thinking helps people to define the right problem before they decide to execute on it. I'm not suggesting people to spend disproportionate amount of time on finding the right problem as opposed to solving it, but just a reminder to balance both the aspects.
Thanks!
Chirag Mehta
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
